Who We Are

WE ARE BASELINE—a team of sustainability practitioners united by passion, purpose, and an unwavering commitment to integrity. We partner with organizations across every industry, globally, to build sustainability programs from the ground up: crafting strategies that drive competitive advantage, embedding responsible practices across your operations, and bringing radical transparency and rigorous accountability to every result. We believe in transformation from within—turning sustainability into a driver of business growth and shared value.

A Journey of Growth

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2016

Baseline was born from a mission to support organizations on their sustainability journey, starting with a holistic approach rooted in Latin America.

2017

Expanded into North America, partnering with clients across the US and Mexico

2021

Reimagined our model in response to a changing world, transforming into a one-stop shop for sustainability-driven business growth.

2023

Introduced a business model designed to embed our team within yours to deliver expertise, drive growth, and build long-term sustainable solutions.

2026

Scaling our impact globally, working across diverse industries to deliver tailored sustainability solutions—from strategy to implementation to accountability

Meet The Team

Belen is a Sustainability strategist focused on corporate ESG initiatives. She implements strategies, enhances governance, and guides executives on ESG performance. With a master's from Harvard, she co-founded Baseline SD, a minority-owned firm for sustainable development.

BELEN BENÍTEZ

Co- Founder & Managing Partner

Caridad has 20 years of CSR and Sustainable Development experience in Latin America, establishing CSR departments and strategies. Passionate about sustainability and leadership, she reduces corporate impacts and promotes governance practices while leading initiatives for a sustainable future.

CARIDAD BENÍTEZ

Co-Founder & CSR Director

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Luis Fernando is an experienced corporate communicator with over 20 years in managing identity, culture, brand, and reputation. During his nearly 11 years at Holcim, he founded the Corporate Communications department and created successful strategies implemented across South America, Europe, Asia, and Africa.

LUIS FERNANDO PIEDRA

Consultant & Head of Communications

Santiago is a performance coach with 15 years of experience in facil and strategic planning. He has worked with over 200 nonprofits and companies across North America, Latin America, Europe, focusing on community development and social issues. His services include meeting facilitation, executive coaching, and guiding organizational change.

SANTIAGO BUNCE

Consultant

Monica is a Sustainability and ESG strategist with diverse industry experience. She specializes in carbon accounting, net-zero targets, and climate assessments. Monica ensures quality data management and emissions monitoring aligned with the GHG Protocol while utilizing various emission factors for calculations and providing ESG framework guidance.

MONICA BARON

Consultant

María Julia is a passionate communicator with a Bachelor's degree in Communication and a Master's in Brand Management. She is deeply dedicated to sustainable development communication. Her expertise designing content, writing copy for social media and websites, and developing transparent, impactful communication strategies. In addition, she is skilled in reporting KPIs and GRI standards.

MARÍA JULIA BENÍTEZ

Social Media & Communications